COPYWRITING AND DESIGN

aDVERTISING CAMPAIGN PROJECT: COPYWRITING AND DESIGN

As a project for my High-Impact Campaigns course, I developed a creative campaign for a (not currently existing) Samsung phone. To devise the concept for this campaign, I studied aspects of the Samsung brand, including brand values and identity, vision, positioning, and market insights, as well as concepts executed in previous Samsung campaigns.

My concept: For this campaign, I chose a concept of reaching “higher places.” As a global brand, Samsung is constantly innovating, inspiring people with technologies and products that contribute to the greater good of the world. In essence, when someone purchases a Samsung product or interacts with the brand, they become part of this greater good and ultimately belong to something bigger. Together, the consumer and the brand can reach higher places and advance towards a better global society, and the phone advertised is a means to get there. For both of my designs, I created original copy and incorporated an image of mountains that I captured during my recent visit to Switzerland as a visual for expansiveness and reaching new heights.

POSTER PROJECT FOR NIKE X STüSSY CAMPAIGN: COPYWRITING AND DESIGN

As a personal project, I created a small (unofficial) poster collection for a Nike x Stüssy apparel campaign. Through researching Nike and Stüssy, the history of their partnership, and how they evoke personal connections between brand and consumer as a joint entity, I found ways to combine aspects of both brands to design cohesive visuals and write engaging copy.

GOOGLE UX DESIGN PROJECT

As a project for my Google UX Design course, I designed an app in Figma for a bakery. To begin the project, I first conducted UX research, which involved creating problem statements, user personas, and journey maps to understand users and their needs. Next, I started to design the app, which involved creating paper wireframes, digital wireframes, and a low-fidelity prototype. I then conducted usability studies to learn user pain points with my design. Lastly, I incorporated feedback from the user testing to refine my design and create a high-fidelity prototype. The mockups of 16 screens are shown in the below screenshot.

LANDING PAGE

After receiving feedback from customers who expressed a desire for an easier way to stay up to date on the latest product resources, I worked with a web designer to create a new landing page, which serves as a central location for product news. I helped to write the copy for the page to increase awareness of our offerings and drive engagement with our products and services.

IN-APP MESSAGE

I created an in-app message to promote a new ConnectWise offering, PSA in Asio, inviting existing PSA customers to become preview participants for exclusive early access to the application’s latest screens and functionality. This initiative successfully increased engagement with the new offering and generated interest in the evolving capabilities of PSA.